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Successful Sales

Date & Time

12-13 October 2015


International Capital Market Association (ICMA) Limited
23 College Hill
London EC4R 2RP
United Kingdom

A sales and marketing training course for capital market sales people. The focus will be on acquiring sales skills for selling debt, equity and derivative instruments to an institutional client base. It aims to develop market-leading client acquisition and retention skills. The course covers both core telephone selling skills and client meeting skills. The course will acknowledge the natural conflicts in the dealing room and the inter-dependency between sales, trading and new issues and its importance in delivering a strong Capital Markets performance. Knowing your customers and treating them fairly will be a key concern.

To download the brochure, please click here.

Delegate Fees

ICMA Members:  £1,000.00 + 20% VAT each
Non-members:   £1,300.00 + 20% VAT each

For group bookings we offer discount scales of:
2-4 candidates – 5% discount each*
5+ candidates – 10% discount each*

*Please note that discounts are applied by way of a refund to the organisation when registration has closed and the final number of candidates from the firm has been determined.

If you have any queries, please contact a member of the ICMA Events team on +44 20 7213 0310.


“Our team was very satisfied with the course, and even today, weeks after attending the course, we are all still using the practical skills that we learnt on the course on a daily basis.  The trainer’s teaching style was very good, integrating his experience and stories into the training.”
Damien Poelhekke, Rabobank International, Equity Sales

“I really enjoyed this course and the practical training was a lot of fun.  It was very valuable to listen to the recorded telephone audio and video presentations from everybody to learn how people interact with clients.”
Andrea Ridler, UniCredit Bank AG, Fixed Income Credit Sales


Fixed Income Certficate (FIC)