New course dates to be announced.
London

This will be a three-day Sales and Marketing training course for capital market sales people. The focus will be on acquiring sales skills for selling debt, equity and derivative instruments to an institutional client base. It aims to develop market-leading client acquisition and retention skills. The course covers both core telephone selling skills and client meeting skills. The course will acknowledge the natural conflicts in the dealing room and the inter-dependency between sales, trading and new issues and its importance in delivering a strong Capital Markets performance. Knowing your customers and treating them fairly will be a key concern.

Successful Sales Brochure

Costs and registration

£1,500.00 for ICMA Members
£2,100.00 for non-members

For group bookings we offer discount scales of:
2-4 candidates – 5% discount each*
5+ candidates – 10% discount each*

*Please note that discounts are applied by way of a refund to the organisation when registration has closed and the final number of candidates from the firm has been determined.

Click here to register for any of the ICMA Skills Courses.

Should you experience any problems registering, please contact: Siobhan Weafer
by e-mail at siobhan.weafer@icmagroup.org or by telephone on +44 20 7517 3240