New course dates to be announced
London

This will be a three-day Sales and Marketing training course for Originators and those working on the Syndicate and New Issues desks. The initial focus will be on understanding one’s competitive position and developing a unique selling proposition. The course will draw from basic telephone selling skills as in “Successful Sales” but move on to the production of formal presentations as with “pitch books” and handling “Beauty Parades” successfully. Beauty Parade presentations will be videoed and critically appraised by the group. It is planned that this course will feature feedback from an international borrower.

Mastering Mandates Brochure

Costs and registration

£1,500.00 for ICMA Members
£2,100.00 for non-members

For group bookings we offer discount scales of:
2-4 candidates – 5% discount each*
5+ candidates – 10% discount each*

*Please note that discounts are applied by way of a refund to the organisation when registration has closed and the final number of candidates from the firm has been determined.

Click here to register for any of the ICMA Skills Courses.

Should you experience any problems registering, please contact: Siobhan Weafer
by e-mail at siobhan.weafer@icmagroup.org or by telephone on +44 20 7517 3240