London

A Sales and Marketing training course for Originators and those working on the Syndicate and New Issues desks. The initial focus will be on understanding one’s competitive position and developing a unique selling proposition. The course will draw from basic telephone selling skills as in “Successful Sales” but move on to the production of formal presentations as with “pitch books” and handling “Beauty Parades” successfully. Beauty Parade presentations will be videoed and critically appraised by the group. It is planned that this course will feature feedback from an international borrower.

This course is available in a two day version and a three day version. 
Click on the links below to view the brochures:

Mastering Mandates Brochure (2 day version)

Mastering Mandates Brochure (3 day version)

Costs and registration

2 day version (public course open for registration)
£1,000.00 + VAT each for ICMA Members and £1,500.00 + VAT each for non-members.

3 day version
£1,500.00 + VAT each for ICMA Members and £2,250.00 + VAT each for non-members.

For group bookings we offer discount scales of:
2-4 candidates – 5% discount each*
5+ candidates – 10% discount each*

*Please note that discounts are applied by way of a refund to the organisation when registration has closed and the final number of candidates from the firm has been determined.

Registration

We will announce the dates of the next Mastering Mandates shortly.

Should you experience any problems registering or if you have any queries, please contact please contact a member of the ICMA Events team on taeventsteam@icmagroup.org or 0044 207 213 0310.